Thursday, 19 May 2016 16:16

Uganda set to be re-launched in the UK

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Africa destination specialists, KAMAGEO, are set to launch an integrated marketing and representation campaign on behalf of Uganda to increase tourism to the country, by showcasing the vast range of tourism products it has to offer.

Uganda Tourism will launch its first Marketing & PR Campaign in the UK & Ireland at the end of May 2016. Represented by UK-based Marketing Agency, Kamageo, Uganda is looking to promote its key tourism products to increase the number of visitors from key markets in recognition of the potential that tourism can bring to its economy.


Kamageo’s Managing Director, Tim Henshall met earlier this week in Entebbe with Uganda Tourism Board (UTB) Management and Uganda’s President, Yoweri Museveni. Both parties signed the deal and established the 2016/2017 Marketing guidelines for UK and Irish Markets.

“For the first time ever, Uganda will have public relations and marketing representatives in our three major source markets - North America, Ireland & UK, and German speaking Europe,” said Mr. Stephen Asiimwe the Chief Executive Officer at Uganda Tourism Board (UTB). 

Tim Henshall, Kamageo’s MD added “As well as its world-famous mountain gorillas, the country has a wealth of national parks, an abundance of wildlife, incredible lakes and waterways including the Nile, truly outstanding birding and a wide range of adventure activities. You can make it ‘Your Uganda’ by choosing out what matches your personal dreams.”

The Kamageo team will head out to Uganda in June to undertake a 12 day Familiarization Trip to discover in depth all the country’s highlights which include mountain gorilla and chimpanzee trekking, big 5 safaris, birding and adventure activities, experiencing first hand Uganda’s life-changing moments.  

Kamageo has a decade of destination marketing experience in Africa. They have successfully worked as the UK tourism office for Malawi, Swaziland and Rwanda, as well as experience of managing specific projects for over 15 different African countries.

ABOUT UGANDA
Uganda, well known as the ‘Pearl of Africa’ has 10 national parks providing the best of East Africa. These include Bwindi Impenetrable Forest (home to the mountain gorilla); Queen Elizabeth National Park, rich in game and home to the tree climbing lion; Murchison Falls National Park where the mighty Nile squeezes through a narrow gorge before it falls over 140ft; the hidden gem of Kidepo Valley National Park - a true untouched wilderness; and Jinja, the adventure capital of Uganda and the source of the River Nile

Wherever you go in the country, travellers will encounter many different cultures, foods and lifestyles, all linked by the smile and warmth that defines the people of Uganda.

FOR FURTHER INFORMATION PLEASE CONTACT:
Adele Cutler, Kamageo PR
[email protected] 
T: 01664 823750     M: 07976 578988

 

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