Wednesday, 22 February 2017 09:40

Acacia Africa Launches Africa Travel Catalogue

Acacia Africa has taken a fresh approach to marketing this year with the adventure travel specialist producing its first ever catalogue. A condensed version of the specialist's yearly brochure, the 2017 catalogue’s 32 pages cover the complete collection including Camping and Accommodated Overland tours, Small Group Safaris, Short Safaris & Treks, and City Breaks & Short Stays. With its eye firmly on Generations Y and Z, social media cues feature prominently and the catalogue uses bold imagery, brief tour snapshots and inspiring travel quotes throughout.

Arno Delport, Acacia’s Sales & Marketing Manager comments, “We have recently made some exciting changes. After last year’s successful launch of the Accommodated Overland program, we are now offering six new tours for 2017. In addition, we have recently added a series of new video-clips to our social media profile showcasing the Acacia Africa experience, and a further 'adventure highlight' video is scheduled to go live in March. The fresh look, slimmed down catalogue goes easy on the environment and we hope it will encourage our trade partners and consumers to explore the exciting fresh content online.”

According to the tour operator catalogues or brochures are still relevant for prospective clients especially those looking at a wider range of adventure tours and itineraries of a longer duration. Good news for its partners: Acacia’s trade bookings for 2016 were up on the previous year and the operator is already seeing encouraging signs of growth for 2017.

Arno Delport comments, “Booking with agents is popular. ‘Agent friendly’ millennials are likely to spend more than those who travel independently, and - according to a recent Skift report - they prefer the expertise and support given by the travel agent rather than the hassle of “do-it-yourself” travel. From this perspective, overland travel in Africa continues to show promise, especially in areas where the local infrastructure is less well developed and is less suited to independent travel. The reliability offered on an overland tour, and the fact that we are ABTA bonded, is also crucial for prospective clients (and their parents who in many cases are contributing) in their decision about how to experience Africa.”

Acacia Africa’s 2017 catalogue includes six new accommodated overland options for the 18-39 market including the four day Kruger Safari, seven day Kruger, Swaziland & Beach, 12 day Coast, Lesotho and Cape Town, 19 day Kruger to Cape Town, 40 day Southern Africa Adventurer and 46 day Southern Africa Explorer.  Prices start from £395pp (land only, no single supplement). 

Acacia has also introduced a new 12 day open age small group safari, the 12 day Delta & Chobe Waterways accommodated tour. The tour includes game-walks in the Polokwane Game Reserve. From £1,200pp (land only, no single supplement) + Safari Pass from £950pp including transport, accommodation (twin share en suite 10 nights, twin share pre-erected tent with en-suite one night), most meals and services of a tour leader/guide. Starts Johannesburg - ends Johannesburg.

The NEW 12 day Coast, Lesotho and Cape Town accommodated overland tour includes a visit to Lesotho (optional pony trekking) and to the Mountain Zebra National Park, South Africa's third largest park. From £715pp (land only, no single supplement) + Adventure Pass from £70pp including transport, twin share accommodation, most meals and services of a tour leader/guide. Starts Durban - ends Cape Town.

NEW seven day Kruger, Swaziland & Beach accommodated overland tour includes Big Five game drives in the Kruger and optional mountain bike riding in Swaziland’s Mlilwane Wildlife Sanctuary. From £485pp (land only, no single supplement) including transport, twin share accommodation, most meals and services of a tour leader/guide. Starts Johannesburg - ends Durban.

To request a 2017 Acacia Africa catalogue please visit the website. Visit Acacia Africa's channel on YouTube. View one of the latest Acacia Africa “Experience” videos

All the above tours operate year round and prices exclude return flight. Acacia Africa (020 7706 4700; [email protected] SATSA membership No. 1931, ATOL No. 6499 and ABTA No. W4093 PROTECTED. 

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Follow the movements of Sabi Sabi's sophisticated guests and you will find them to be electronically mobile, online savvy and demanding of fast, instant information at their fingertips. Their briefcases - if they carry one - generally holds a cell-phone, laptop or tablet, and very little in the way of paper!

In line with this trend, Sabi Sabi has abandoned printed brochures and marketing copy and gone 'paperless' as part of an ongoing commitment to minimising the company's environmental footprint.

A stunning electronic e-brochure has replaced the heavy paper booklet, and features magnificent images of the lodges, wildlife and staff at Sabi Sabi. It is beautiful to look at, environmentally friendly and easy to access - available on

Dozens of social media platforms keep followers updated on happenings at the lodges and keep the safari experience alive. Facebook, Twitter, Pinterest and Instagram are just some of the options available to those around the world who follow Sabi Sabi avidly, while the ever popular blog remains a very firm favourite. Updating current bushveld events has become second nature to the team entrusted with writing the exciting Sabi Sabi stories and the number of followers just keeps growing.

A Sabi Sabi app, launched earlier this year, is free for download from the iTunes App Store. It features all the information any guest could need - from the brochure to animal checklists, useful information and interactive applications (available at present for iPad only - click here to link to the Apple Store).

But while Sabi Sabi makes the most of the myriad social media and online platforms available while planning a visit, on arrival guests are encouraged to switch off the electronics, tune out the media and immerse themselves in the sights, sounds and unedited glory of the Sabi Sabi bushveld.

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