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Serena News

Check out the latest Serena news from Southern and East Africa.  What's New? Baby turtles in Mombasa.  A rhino calf at Ol Pejeta.  The Nairobi Serena Reveal.  Cultural Walking Tours at Serena Beach.  Madaraka rail packages.  New Mt Kenya activities at Serena Mountain Lodge plus others...
Published in News
Monday, 27 June 2016 08:32

More funding to help Uganda tourism

The Ugandan government has allocated $57 million to tourism as part of efforts to help the sector register growth.

Ugandan Finance Minister, Matia Kasaija, said in the financial year 2016/2017, the funding to tourism had been increased to $57 million from $48 million in the previous financial year to help the industry rebound.

The substantial funding is a major boost and comes at a time when the Government is implementing the 2015-2019 Tourism Development Plan.

According to Kasaija, foreign tourists to Uganda declined by 13% in 2015 compared with the previous year, despite visitors to the parks having increased to 216 000 in 2015, up from 203 000 in 2014.

He explained that the industry was facing challenges such as weak targeted destination marketing, poor air transport and inadequate hospitality industry skills. Regional challenges, such as security threats and disease outbreaks had led to negative media reports and adverse travel advisories, he said, and consequently visitor numbers from key tourist source markets had dropped.

Kasaija, who delivered his budget speech in the Ugandan Parliament earlier this month, pointed out that tourism added $2.5 billion to the country’s GDP and contributed around $1.5 billion in foreign exchange earnings annually. This, he added, translated to 9% of national output and 26% of export earnings.

To help the industry recover, Kasaija said the Ugandan government would continue to implement the 2015-2019 Tourism Development Plan. He said the plan aimed to cover areas such as diversifying tourism products, aggressive promotion, nature conservation, skills development, infrastructure development and regulation of the sector. Key interventions in the next financial year, he said, included Uganda participating in international travel fairs and the implementation of the East African single tourist visa.

Heritage sites, including the Namugongo Martyrs Shrine, would be upgraded, while tourist circuits would also be developed.

In the Tourism Development Plan, the Ugandan government aims to offer skills to tour operators, hoteliers and workers in the sector for them to deliver world-class service to tourists. Kasaija said the government would grade an additional 200 hotels and restaurants and enhance inspection of tourist facilities across the country to improve standards.

He gave the assurance that the government would improve roads to enable tourists travel to attractions in comfort, so that the country could attract more visitors.

Source: Tourism Update
Published in News
Uganda Tourism will launch their first ever marketing campaign in the UK through the sponsorship of the world-renowned Nat Geo Wild channel next month.

Uganda Tourism will sponsor all programming on Nat Geo Wild throughout June 2016.  This promotional campaign will represent Uganda Tourism’s first Marketing & PR Campaign in the UK & Ireland and has been coordinated by destination marketing specialists, Kamageo.

Uganda tourism’s sponsorship campaign aims to encourage Nat Geo Wild viewers to discover the wonders of the country and to experience their very own Uganda. The campaign will focus on Uganda’s famous mountain gorillas and chimpanzees showing how you can see them up close for yourself, and will feature at least 3 times every hour, achieving approximately 210 hours of sponsored content per month and 1680 credits per month at the channel.

Nat Geo Wild channel expands National Geographic Channel International’s commitment to quality wildlife programming, exciting people’s passion for wild animals and wild places. 
Nat Geo Wild is available in more than 10.4 million homes in the UK and is dedicated to providing a unique insight into the natural world, our environment and the amazing creatures that inhabit it. 


Nat Geo Wild is also very popular on Social Media, having more than 7.8 million Facebook likes, 500,000 twitter followers and 800,000 You Tube viewers.

The channel is available in the UK on Sky 528, Virgin Media 264 or 265 (XL pack) as well as on TalkTalk channel 318, BT channel number 374 and UPC channel number 216.

ABOUT UGANDA

Uganda, well known as the ‘Pearl of Africa’ has 10 national parks providing the best of East Africa. These include Bwindi Impenetrable Forest (home to the mountain gorilla); Queen Elizabeth National Park, rich in game and home to the tree climbing lion; Murchison Falls National Park where the mighty Nile squeezes through a narrow gorge before it falls over 140ft; the hidden gem of Kidepo Valley National Park - a true untouched wilderness; and Jinja, the adventure capital of Uganda and the source of the River Nile

Wherever you go in the country, travellers will encounter many different cultures, foods and lifestyles, all linked by the smile and warmth that defines the people of Uganda.

FOR FURTHER INFORMATION PLEASE CONTACT:
Adele Cutler, Uganda Tourism PR
[email protected] 
T: 01664 823750     M: 07976 578988

Published in News
Thursday, 19 May 2016 16:16

Uganda set to be re-launched in the UK

Africa destination specialists, KAMAGEO, are set to launch an integrated marketing and representation campaign on behalf of Uganda to increase tourism to the country, by showcasing the vast range of tourism products it has to offer.

Uganda Tourism will launch its first Marketing & PR Campaign in the UK & Ireland at the end of May 2016. Represented by UK-based Marketing Agency, Kamageo, Uganda is looking to promote its key tourism products to increase the number of visitors from key markets in recognition of the potential that tourism can bring to its economy.


Kamageo’s Managing Director, Tim Henshall met earlier this week in Entebbe with Uganda Tourism Board (UTB) Management and Uganda’s President, Yoweri Museveni. Both parties signed the deal and established the 2016/2017 Marketing guidelines for UK and Irish Markets.

“For the first time ever, Uganda will have public relations and marketing representatives in our three major source markets - North America, Ireland & UK, and German speaking Europe,” said Mr. Stephen Asiimwe the Chief Executive Officer at Uganda Tourism Board (UTB). 

Tim Henshall, Kamageo’s MD added “As well as its world-famous mountain gorillas, the country has a wealth of national parks, an abundance of wildlife, incredible lakes and waterways including the Nile, truly outstanding birding and a wide range of adventure activities. You can make it ‘Your Uganda’ by choosing out what matches your personal dreams.”

The Kamageo team will head out to Uganda in June to undertake a 12 day Familiarization Trip to discover in depth all the country’s highlights which include mountain gorilla and chimpanzee trekking, big 5 safaris, birding and adventure activities, experiencing first hand Uganda’s life-changing moments.  

Kamageo has a decade of destination marketing experience in Africa. They have successfully worked as the UK tourism office for Malawi, Swaziland and Rwanda, as well as experience of managing specific projects for over 15 different African countries.

ABOUT UGANDA
Uganda, well known as the ‘Pearl of Africa’ has 10 national parks providing the best of East Africa. These include Bwindi Impenetrable Forest (home to the mountain gorilla); Queen Elizabeth National Park, rich in game and home to the tree climbing lion; Murchison Falls National Park where the mighty Nile squeezes through a narrow gorge before it falls over 140ft; the hidden gem of Kidepo Valley National Park - a true untouched wilderness; and Jinja, the adventure capital of Uganda and the source of the River Nile

Wherever you go in the country, travellers will encounter many different cultures, foods and lifestyles, all linked by the smile and warmth that defines the people of Uganda.

FOR FURTHER INFORMATION PLEASE CONTACT:
Adele Cutler, Kamageo PR
[email protected] 
T: 01664 823750     M: 07976 578988

 

Published in News
Wednesday, 09 September 2015 15:44

Serena leads by example

When times are tough – Serena Hotels leads by example and invests US$20 Million in East Africa’s tourism.  Read about what Serena has planned for some of its hotels in Kenya, Uganda and Tanzania next year  – and check out their swish new landcruisers on http://bit.ly/1EjBYrk
Published in News
TOURVEST APPOINTS REPRESENTATIVES FOR EAST AFRICAN OPERATIONS

Tourvest East Africa has contracted Luxury Representation Collection of the United Kingdom as representatives for Vintage Africa, Sense of Africa Uganda and the Lemala Camps and Lodges to cover the United Kingdom and Ireland, with effect from 1 November. Effective the same date Ynot Concepts of Australia will provide representation services to the same Tourvest East Africa brands across Australia and New Zealand.

South African born Luxury Representation Collection owner Tesna Simonsen George has been working in the industry for over 16 years gaining experience from the various segments of the travel market before finding her true passion in the field of representation.

“Tesna is extremely passionate about Africa and through years of dedication and drive, alongside Kirstine Vercoe she has built up an excellent reputation in the UK and Ireland. Their combined experience and enthusiasm makes Luxury Representation Collection an ideal fit for Tourvest in East Africa,” said James Haigh, joint CEO and Sales and Marketing Director of Tourvest East Africa.

Rob Gurr, owner of Ynot Concepts comes from a strong sales and marketing background. Until recently he headed the South African Tourism trade marketing team in Australia. He implemented national marketing campaigns, business plans, developed and created relationships with key stakeholders and has an excellent understanding of the Australian and New Zealand markets.

“We are very excited to have Tesna, Kirstine and Rob on board as we continue to expand and we look forward to the value they will add to our sales and marketing effort,” he said.

FOR MORE INFORMATION PLEASE CONTACT:   [email protected]  

www.lemalacamp.com 
https://www.facebook.com/pages/Sense-of-Africa-Uganda/572243669547969?sk=timeline&ref=page_internal
https://www.facebook.com/VintageAfrica
Published in News

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