The Tanzania Tourist Board (TTB) together with Tanzania National Parks, the Ngorongoro Conservation Area Authority, and other private- sector stakeholders, will be participating in the International Mediterranean Tourism Market (IMTM) in Tel Aviv on February 12 and 13, to market the country’s tourism offerings.
In a statement on Tuesday (February 5), the TTB said it aimed to strengthen the destination within the Israeli market.
“In recognition of the strategic importance of Israel to Tanzania and the need to build a stronger and closer relation between the two countries, the government decided to open its embassy in Israel last year,” read the statement.
TTB MD, Devotha Mdachi said having a presence at the travel market will increase tourist numbers from Israel, which will ultimately boost the economy. Mdachi said attending IMTM 2019 would strengthen the relationship between the two countries.
Arrivals from Israel to Tanzania increased from 4 635 in 2012 to 36 640 in 2017.