Sankara Nairobi, a five-star hotel in the Kenyan capital, will trade under the Marriott brand from early next year following the recent signing of a franchise agreement with the American hospitality group, Marriott International.
The announcement was made during the Africa Hotel Investment Forum (AHIF).
Marriott says the property, located in Nairobi’s upmarket Westlands area, will trade under its premium or upscale category, the Autograph Collection.
Alex Kyriakidis, President and MD of Marriott for the Middle East and Africa (MEA), said: “We believe this hotel is a perfect fit for the brand and the rebranding is in lockstep with growing demand from consumers and their desire for unique and differentiated experiences wherever they travel,” reports Business Daily.
He said the rebranding gave Sankara Hotel access to Marriott International’s powerful and world-class reservation systems and loyalty programmes.
According to Business Daily, Kyriakidis described the deal as a franchise agreement with Westlands Hotels that retains Sankara Hotel Group as the facility’s managers.
Sankara, which is owned by Westlands Hotels Limited, opened in 2010.