Thursday, 14 June 2018 13:08

Wesgro in partnership with Swiss Import Promotion Programme seeks to increase exports

Written by 
Date: 14 June

Release: Immediate

Wesgro, the Official Tourism, Trade and Investment promotion Agency for Cape Town and the Western Cape, has been selected to be a Business  Support Organization (BSO) partner for the Swiss Import Promotion Programme  (SIPPO) running from 2017 – 2020.  The programme will enable the agency to enhance the Cape's exports of agri-processed goods, specifically natural  ingredients and processed foods.

Expressing his support of the partnership, Wesgro CEO Tim Harris, commented:  “Wesgro is excited about the partnership with SIPPO as we believe that the  programme will help us to broaden the participation of Western Cape enterprises  in export promotion and increase market access into Europe. The Trade team's  efforts to become a partner to SIPPO greatly enhances our efforts in sector  development in the Western Cape especially in natural ingredients and processed  foods. These sectors have been identified as key divisions for growing the  Western Cape's Halal industry. Ultimately, the capacity of the Trade Unit in  export promotion will be greatly improved through the partnership."

SIPPO is a longstanding, proven initiative and mandate of  Switzerland’s State Secretariat for Economic Affairs (SECO). The programme is  implemented by Swisscontact which is active in the field of international  development cooperation, aimed at enabling developing and transitional countries to integrate into global markets.

In South Africa, the objective of the new SIPPO mandate is to  capacitate and strengthen the competencies of BSOs to better connect export companies with importers in overseas and regional markets. The programme’s intervention areas include: support in market intelligence; matchmaking;  performance measurement; and knowledge transfer and exchange in collaboration  with the Import Promotion Desk, Germany; the Centre for the Promotion of  Imports from developing countries, Netherlands and the Import Information Hub  in Austria.

The Western Cape Government, through Project Khulisa, has  identified the agri-processing sector - with a particular focus on food and  beverages exports, as one of the key priority sectors that will provide the  greatest growth and job creation, over the next five years.

Minister of Economic Opportunities, Alan Winde, added: “Because  of the important role that agri-processing plays in the province’s growth and  job creation strategy, programmes like the SIPPO programme are of fundamental  importance. This programme will allow us to grow develop our understanding of  some key European markets, and grow market share for Western Cape products in  these markets.”       

Mr Denan Kuni, Head of International Trade and Development added, “Western  Cape companies wishing to expand their footprint into Europe should contact  Wesgro’s International Trade Unit to participate in the programme.”


Media enquiries:

Sarah Brownlee
Media Relations Officer, Wesgro
Tel: 021 487 8700
Cell: 083 577 0327

Our Sponsors

  • Street Child Logo

  • Selling-Travel-black
  • One & Only
  • KZN-Logo