Zimbabwe will see the launch of an arts, music, crafts and food festival in Masvingo, in south-eastern Zimbabwe, close to Great Zimbabwe, a World Heritage Site – from September 28-30, boosting business, creating much-needed employment and drawing tourists to experience and be immersed in the local culture.
The event is the brainchild of Zimbabwean nurse and journalist, Eugene Majuru, who initiated the project in 2017 and was authorised to launch it by the Zimbabwe Tourism Authority (ZTA) last month, reported ZimEye. Majuru came up with the idea after realising that Great Zimbabwe had the potential to boost the country’s tourism sector.
The festival is being run in collaboration with ZTA and is a first of its kind. It will be hosted in the historic town of Masvingo, formerly Fort Victoria. Majuru said she realised that Great Zimbabwe could be revived as a tourist attraction and, with the revitalisation, Masvingo could see local and foreign tourists flocking to visit the historic ruins that played an important role in the country’s history.