Kamili has launched a new ad campaign to run in “Travel Africa” and “Wild Travel” magazines, this Autumn. It consists of full page colour ads, targeting consumers, but emphasising that Kamili recommends using travel professionals to book a trip, thereby supporting the trade.
Tim Henshall of Kamili commented "This is the next stage in the development of the Kamili "brand". We have established brand values for the portfolio, and see no reason that these should not be recognised by the consumer, in just the same ways as they acknowledged by the trade".
This first ad, entitled "Sunbird" has the following text :
AFFORD MORE TRIPS OF A LIFETIME
Africa can never be a one-off. You just have to go back to experience more of its wonders.
So at Kamili we market lodges and safari operators that don’t just deliver excellent experiences, great guiding, luxurious accommodation and genuine hospitality - they also offer outstanding value for money, too.
We don’t take client bookings as we recommend you use the professional services of an African travel expert* - so make sure you ask them about our exceptional portfolio. You’ll be glad you did, time and time again.
* If you’d like us to recommend a UK-based expert to match your needs, please write to firstname.lastname@example.org