Tuesday, 13 March 2018 15:15

New UNWTO Agenda set for Africa at ITB

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During this year’s Berlin International Tourism Fair (ITB), an African ministerial working meeting convened by the World Tourism Organisation (UNWTO) agreed to go ahead with a new ten-point UNWTO Agenda for Africa.

The final document will be adopted at the UNWTO Commission meeting for Africa, set to take place in June this year in Nigeria.

Tourist arrivals increased 8% overall in Africa in 2017, showing substantial outgrowth compared with the world average increase in arrivals, therefore tourism is fast becoming a potential development opportunity for the whole continent, with its wide range of culture, wildlife and nature.


Zurab Pololikashvili, UNWTO Secretary-General said: “Tourism has huge potential to generate lasting development opportunities in Africa if we manage it in the right way, which is economic, social and environmental sustainability.”


The participants, from 17 countries with 14 Ministers, all supported a co-ordinated approach to grabbing the continent’s potential for tourism, a sector that attracted more than 62 million international visitors last year, according to ATNews.

Issues on the UNWTO Agenda for Africa include, to name a few, the image and brand of Africa, poverty alleviation, connectivity, climate change, education and skills development, as well as financing.

Delegates who participated highlighted the importance of educating other economic sectors on the impact of tourism for the benefit of societies, as well as its people, whilst promoting tourism as a priority in national agendas.

The four-year UNWTO Agenda for Africa will be approved at the 61st Regional Commission for Africa; UNWTO’s annual meeting with all its member countries of the continent, from June 4-6 in Abuja, Nigeria.

Source: TU

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