- 170 new trails
- 900km trekked on foot
- 50,000km travelled over the 12-month project duration
- 232 points of interest recorded
- 206 South African volunteers
- 9 Provinces of South Africa
- All 19 National Parks, 17 nature reserves and many other tourist attractions
- Lion, cheetah, elephant and other wildlife encountered on foot (guided by rangers)
- 6 UNESCO World Heritage Sites
- First time Google has partnered with a third-party in South Africa via the Street View Camera Loan Program
- In collaboration with South African Tourism’s #WeDoTourism campaign
The new trails, launched today, extend the existing Street View imagery of South Africa’s wilderness areas to include all 19 national parks, 17 previously ‘un-trekked’ nature reserves and many sites of natural, cultural and historical significance in all nine provinces of South Africa.
More than 200 South African volunteers from across the country were involved in the 12-month project, mapping out the parts of South Africa that they call home. Many were SANParks, CapeNature and KZN Ezemvelo Wildlife rangers and guides. Others were avid hikers, nature-lovers and tech enthusiasts.
“The hundreds of volunteers who helped along the way proved to be truly passionate about showing the best of South Africa through their participation in the loan program,” says Magdalena Filak, Program Manager for Google.
The project forms part of Google’s Street View Camera Loan Program, which encourages anyone to apply to borrow the 360-degree camera technology and help map the planet.
The team of volunteers was coordinated by loan program partner Drive South Africa. Andre Van Kets, outdoor enthusiast and founder of the Cape Town-based travel company, saw the potential in this technology to showcase South Africa to travellers around the globe, when applying to the program.
“The Trekker camera is a 22kg custom-made backpack fitted with 15 cameras pointing in all directions. The on-board technology plots the camera’s exact location on the trail. While recording, the camera takes a 360-degree photo every two-seconds. It’s basically the off-road equivalent of Google’s Street View cars,” says Van Kets.
“For the first time, travellers and wildlife lovers from across the globe, can explore the full spectrum of South Africa’s diverse wilderness areas on Google Maps and Street View,” said Sisa Ntshona, CEO of South African Tourism.
“Technology is profoundly influencing how travellers interact with the tourism and hospitality ecosystem, from booking online, sharing experiences on social media. In the technology sphere, insights and research-based knowledge will help drive innovation,” he added.
Street View users can now walk in the footsteps of struggle icon Nelson Mandela, climb seven new trails to the top of Table Mountain, hike the famous five-day Otter Trail, track cheetah on foot and walk with elephant and other incredible wildlife (the trekkers were guided by qualified rangers in all wilderness areas).
Additionally, seven of South Africa’s eight UNESCO World Heritage Sites are now waiting to be experienced. Users can see Mapungubwe Hill , home to an ancient African civilisation, the Richtersveld with its arid moonscapes, the towering Drakensberg Mountains, and iSimangaliso Wetland Park, South Africa’s oldest UNESCO site and a critical habitat for a range of species.
To showcase the launch of South Africa’s new Street View imagery, Drive South Africa has launched a microsite that gives would-be travellers a virtual experience of South Africa.
The microsite South Africa in 360- inspired by a similar project showcasing the US National Parks- is an immersive VR-adventure through South Africa’s four top tourist destinations and a collection of its lesser-known gems. The site is a culmination of Street View imagery with video, photos and stories from the trail, offering viewers unique perspectives.
“This is the way in which We Do Tourism,” says Sisa Ntshona.
“Collaborations like this, with entrepreneurs and world-renown brands, Google, that will ultimately define the success of South Africa as a unique destination”.
Source: Discover Africa Group
Photo Credit: Rudolph De Girardier